Promotional photos are a huge component of a musician’s marketing and branding. It’s necessary to have just the right images to effectively market your music and its message.
1. Lack of quality photos for cover/insert Frequently I am sent low resolution or poor quality photos for the insert and even for the cover. I usually recommend reshooting them, but of course it’s too late by the time people get to the design phase. So we “make do” and I have to try to […]
When I design or layout a CD or DVD for a client, they are responsible for providing me with the text and photos they want to include. After over 400 projects, I have noticed a few commonly forgotten elements. I don’t have time read everything, as I am usually concentrating on the design, but I […]
The secret formula is…
For Windows Open the drive or folder where your files are located Select the files you wish to include. Right-click Choose “Send to” and then “Compressed” A compressed or zipped folder with the same name as your new folder will appear in your folder. You have an opportunity to name it anything you want. It […]
It is ILLEGAL to use the logo unless you are a member of the Motion Picture Association of America (MPAA), the Recording Industry Association of America (RIAA), the Software & Information Industry Association (SIIA), the Business Software Alliance (BSA) and the Entertainment Software Association (ESA), subject to each member entering into a formal Uniform Authorization […]
Aoccdrnig to a rscheearch at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae we do […]
Try radically different concepts – including something that does not show your face on the cover. Get crazy with your poses. Let your personality come out. Have fun. Have some funny phrases handy to use just before you take the photo for a natural smile. Pay attention to what you’re WEARING. Avoid tiny prints. Check […]
File formats I prefer Microsoft Word, RTF, or you can email your text. Submit all text in a single file if possible. Don’t send pieces, changes, etc. in many different emails – this can lead to something being missed. It also makes it difficult to see an overview of how much text there really is. […]
The compact disc logo is actually owned by Philips Electronics N.V. The DVD logo is controlled by the DVD Format/Logo Licensing Corporation of Japan.You do not have to include disc logos on your artwork if you do not want to. If you do include the logos, then you must follow the rules regarding size, shape […]
Give a lot of thought in advance to all of the credits you will be including on your liner notes. It can slow down the process and cost extra money if you realize after the work has gone to press that you need to add the photographer’s credits or a special dedication, etc.
Clean your scanner glass and photograph with a soft cloth before placing each item. Do not scan at a lower resolution and then enlarge it later! This actually lowers the resolution and can turn it into garbage. For example, a 2.5″ x 2.5″ image scanned at 300 PPI that is later doubled 5″ x 5″ […]
1. Graphics Time Frame: 1-3 weeks. Tip: If you are pressed for time, start your graphics before you finish in the studio. You provide: Liner notes, photos or other images, a rough layout. Troubleshooting: review all proofs very carefully. 2. Production Master You provide: The master and PQ code sheet (your mastering engineeer provides […]
Digipaks Digipaks are definitely becoming more popular. Before you spend the extra money for the “look” consider this: Pros: As a designer, I love to design digipaks. Many people love how they look and feel. They are perceived as being more “eco-friendly” (which isn’t exactly true, however). They automatically include full color inside because the […]