Archive for the ‘Marketing and Promotion’ Category
New features coming for Download Cards
DiscRevolt is developing the next version of their technology platform and it should be released in the next 4 weeks or so. This new platform is going to be a huge upgrade and we’re super excited about the prospects. The new platform will still do the same things the old platform does, but it will do them better and will also do much more.
spunTV – New Orleans based internet marketing for musicians
Our goal is to help you reach a level of success that you set for yourself, by providing you with the tools you need and promoting you on all of our sites in the “Spun Universe”.
Spun will create a page for you on our site that includes any or all of the following:
•Custom Header
•Profile Picture
•Bio
•Mp3 Player
•Video Player
•Image Gallery
If you do not have photos, videos, bios, etc. we can introduce you our network of photographers, directors, writers, etc. to get you the material you lack.
Download Card FAQs
Why should I get download cards when I can just tell people to go to my site or CDbaby to download my music?
You will get a much BETTER RESPONSE if people have a physical card.
The card is a HUGE MOTIVATOR because:
- The card is perceieved to have VALUE, even if it downloads something that is free. It feels like a gift card.
- The physical aspect of the card REMINDS people to go to your content when they find it in their purse or wallet later.
Other Music Business Learning Resources
Here are some resources I’ve discovered in my internet travels that you might find helpful. I do not endorse any of these sources, and cannot vouch for the validity of their content or characters.
Music Phone Book contains over 75,000 listings from 29 music industry categories and provides detailed contact information for all 50 states including: nearly 10,000 live music clubs and venues, 1,800 + independent and major record label A&R reps, nearly every national touring artist, and thousands of music contacts that can’t be found anywhere else. www.musicphonebook.com
Business card, post card and poster printing services
- If you check a bunch, you can usually find a sale going at one of them for the item you need printing. I just got 500 business cards at gotprint for $23 with shipping cause I caught a sale.
- COUPON CODES: Google “promo codes” for the printer you want to use and you might even find a coupon code for a couple bucks off.
- I recommend ordering 500 or more – you will find the prices for 250 and 500 are almost the same.
Maximize your presence on social networks
“How To” videos that to help you maximize your presence on social networks such as Facebook, Twitter, Myspace YouTube, etc. from Madelyn Sklar’s Social Networking for Musicians. Her latest video, “How To Add ReverbNation App To Your Facebook Fan Page”, is available on YouTube. You can view it and others at http://www.youtube.com/sn4m
Elevator Pitch
You’re at a music conference and you get in the elevator with a major producer you’ve been hoping to get to come to your gig. What do you say???? You only have 30-60 seconds to make a powerful first impression.
Get to the point. Unless you’re in an elevator stuck between floors and you’re waiting for the maintenance crew.
Have a short and a long version. 1 sentence, 5 sentences, long version for at a restaurant.
Use words that are powerful and strong.
Use words that create a visual image in your listeners mind. This will make your message memorable.
GETTING THE WORD OUT – grassroots ideas to promote yourself and your music
Compiled from multiple sources on the internet, my experience, books, etc.
- Send out press releases frequently. The press need a story. Just releasing a CD is not a news item. Do you have an interesting story that will get their attention? What are the songs on your CD about? What’s the theme? What’s the message you are trying to communicate through your music?
- Website and online press kit – be sure to include press quality photos, schedule, bio, press releases, mp3s, gig pics, fan blog, re KEEP IT UPDATED!! MAKE IT WORTH THE VISIT. [Websites are a tool, not a means – it is useless if people don’t know it’s there.]
Marketing Ideas Exchange
Do you have a fun or different way to market, promote or sell your music? Leave a comment.
Facebook Marketing Tips for Musicians FREE e-Course
Confused by Facebook?
Virtual Jewelcase
My exclusive proofing system shows you how your graphics look in your packaging. Also great to include in your digital download packages or on your site.
Podcasting the Arts Webinar
Podcasting the Arts Webinar Available On Demand
The Arts Council’s latest webinar, Podcasting the Arts , is now available for free streaming via our website. The webinar runs roughly 15 minutes, and can be viewed by clicking here.
To supplement this webinar, please see this Basic Guide to RSS and Feeds, downloadable as a PDF.
Presented by Cole Bernstein and Gene Meneray of the Arts Council’s Arts Business Program, the webinar covers how to create a podcast, how to distribute it, what other artists are doing with podcasts, and tips for production and recording.
Artist internet marketing workshop – New Orleans, July 15, 2009
Arts Council Workshop: Three Artists and the Internet
On Wednesday, July 15th, 2009, join the Arts Council and our esteemed panel for our latest workshop, Three Artists and the Internet.
Presenting at this workshop will be artists Heather Elizabeth, Rebecca Rebouche, and Dona Simons . All three artists have different careers, and different marketing strategies, but all have made creative and innovative use of the web to market their artwork. Topics to be addressed include:
- Creating an effective internet presence.
- Using music and video to enhance your presentation.
- Promoting your art via blogs and social media.