This is a great article on one of my favorite blogs, www.musicthink.com
Promotional photos are a huge component of a musician’s marketing and branding. It’s necessary to have just the right images to effectively market your music and its message.
However, as an image consultant for recording artists, I see a lot of mistakes made by independent artists when securing promotional photos. This includes:
- Not budgeting for all the things required for a photo shoot (i.e. wardrobe, stylist, etc.).
- Waiting until the last minute to try to book the photographer and stylists (allow at least two weeks notice and another two weeks for retouching).
- Not using the best photographers and team you can get for your money.